CEO/Board Member

Mr. Andrew Fiifi Simpson

Fiifi has over 30 years of experience in the Life industry in Ghana. Prior to this appointment, he was the Chief Executive officer of Vanguard Life Assurance Company limited; he was also the Deputy General Manager (DGM), Group Operations for Enterprise Life Assurance Company (ELAC).

Mr. Simpson was a pioneer management staff of ELAC from the inception of the company. He rose through the ranks as Business Development Manager in 2001 through other positions such as Corporate Risk Manager and Assistant General Manager in-charge of Sales and Marketing. In these roles, he was instrumental in the introduction of Bancassurance and various sales models to Brokers and Agency Channels. Prior to joining ELAC he was from Ghana Reinsurance Company where he worked as Senior Life Underwriter. He was instrumental in setting up the Life Offices Association of Ghana (LOAG).


Mr. Simpson has had extensive exposure through training programmes and attachments with institutions such as Hannover Reinsurance Company, Swiss Re, and Sanlam South Africa among others. He is a product of the University of Ghana, West African Insurance Institute (WAII) and Adisadel College. He has also ever worked as a consultant to the Life Assurance Industry in Ghana providing valuable business advisory services.

Other Board Members

Dr. Isaac Baidoo

Abakah H. Jackson, CLU